4/18/2023 0 Comments Sample newslettersWhat’s more, you’ll also notice that HBR varies its email newsletter frequency depending on the content. To illustrate what I mean, let’s look at the newsletter page for the Harvard Business Review:Īs you can see, HBR has many newsletters, and all are sorted into relevant content categories for readers. Rather, they should be segmented into different audiences, goals or other criteria and written with a consistent subject. That said, your newsletters shouldn’t be a mess of content. You’re not limited to choosing one option your business can have multiple newsletters, each with its own goals. Increasing contact with existing customers.Building brand awareness by promoting social media sharing.Increasing qualified leads through gated content by directing readers to downloadable assets.You can use newsletters to boost a variety of quantifiable metrics, including: Now, if that’s not a concrete enough goal for you, don’t worry. Email campaigns are for sales newsletters are for thought leadership and increasing engagement through storytelling. Newsletters are for building relationships.Ī great newsletter shares knowledge with your customers in a manner that is conversational rather than promotional. That’s an important distinction, so I’m going to repeat it: Newsletters aren’t the place for pushing products. They’re tools for pushing prospects down the sales funnel, directing them to gated assets, event sign-up pages or, in some cases, sales teams. They don’t sell products – newsletters simply keep your subscribers engaged with your business, lasting for as long as your company is open.Įmail campaigns, on the other hand, have a limited timeframe, a set number of emails and are generally planned in advance. Newsletters are regularly occurring emails designed to keep your subscribers, customers, potential customers and other members of your target audience up to date on the latest information you have to give them. No doubt this is one of the first questions on your mind.
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